3 Reasons Why V1 MOTO Became an MV Agusta Dealer

Ah, MV Agusta - so much beauty and so little certainty, so few dealerships, so little service support, right? Not any more. There are three reasons why V1 MOTO has decided to take MV Agusta's offer up on becoming an authorized dealer.

1. KTM's 25.1% stake
KTM's parent company purchased a 25.1 percent stake in MV Agusta in 2022. No matter what you think about KTM, you can't say that they aren't well run.

2. Successful 2023
2023 was a strong year for MV Agusta, with highlights being the announcement of a strategic partnership with PIERER Mobility AG, launching five new models, including the LXP Orioli, Superveloce 98, Brutale 1000 RR Assen, Dragster RR SCS America and Superveloce Arsham, alongside a new production line at the Schiranna factory.

That new production line is a testament to MV Agusta stepping up its industrial operations and will turn out up to 1000 bikes per month. The new line is located in MV Agusta’s historic factory in Schiranna, and features advanced technology.

2023 MV Agusta Brutale 1000 RR

MV Agusta still assemble every model by hand, and this is now supported by a fully automated line management system for the handling, moving and correct positioning of the units along the 28 workstations, with a particular focus on ergonomics and safety. This represents the first major investment for MV Agusta in several years, as part of its new and ambitious industrial plan.

While the initial production will be around 1000 units per month, the new line has a total capacity of 100 bikes per day, and plans are to gradually increase output to match demand.

Another crucial milestone was introduced in the first half of 2023, when MV Agusta launched a four-year Factory Warranty for all model year 2023 bikes, and serves as a tangible testament to the company’s confidence in its fully Made-in-Italy motorcycles.

3. Planned Majority Stake in 2026
If KTM's minority stake was a good thing, a majority stake will be a great thing. On October 24, 2023, Pierer Mobility released a statement regarding a “strategic company decision.” The title of the statement is, “Deepening the cooperation with MV Agusta.”

As business-related statements go, it’s an incredibly short one. The subject line reads, “KTM AG and MV Agusta agree call option on majority stake.” The words are printed in bold. 

2023 MV Agusta Dragster RC SCS

After the subject line, there’s a paragraph summarizing the business relationship between KTM and MV Agusta thus far. It talks about KTM acquiring that 25.1 percent stake in MV, taking over MV’s supply chain and purchasing, and also handling the Varese brand’s distribution through Pierer Mobility’s massive worldwide network.

Then comes the sentence that most keen observers probably saw coming. “The call option granted to KTM AG on the basis of the annual financial statements as of December 31, 2025 to acquire a majority stake in MV Agusta will be exercised in spring 2026.”  

As you can see, we're in it to win it. We're confident that KTM will bring the necessary infrastructure and management that will finally allow this magnificent little factory see it's full potential. 

What's a Call Option?
For those of us who aren’t business experts, Britannica Money describes a call option as follows. 

“So exactly how can you get exposure to the upside potential of a stock, but with less up-front capital outlay and with a limit to the downside risk? By purchasing a call option contract,” it begins.

“A call option gives the buyer the right—but not the obligation—to purchase shares of the underlying stock at a set price (called the strike price or exercise price) by a set date (called the expiration date),” Britannica states, very clearly and concisely.

So, in other words, Pierer Mobility says that KTM will have a majority stake in MV Agusta sometime in spring 2026. There will clearly be more news about the deal between now and that time, but at least we don’t have to wonder anymore. 

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