Ducati announces the creation of Ducati Unica

Ducati announces the creation of Ducati Unica, the new customization program dedicated to those who want to design and build their own 1 of 1 Ducati motorcycle.

With Ducati Unica, the Ducati Style Center opens its doors to all Ducatisti and accompanies them in the realization of their dream: to collaborate directly with Ducati's designers and technicians to create a motorcycle that will be a unique piece in Houston, and around the world.

Ducatisti who join the program will be able to enter the Ducati Style Center atelier in person, describe their desires to the designers and follow, during periodical visits, the progress of their motorcycles, experiencing first-hand the level of dedication and attention to detail that Ducati reserves for each customization project.

With the support of the professionals of the Ducati Unica team, the customization process will be outlined, defining every detail: precious materials, dedicated finishes, special colours and Ducati Performance accessories. All in compliance with the stylistic criteria that identify a bonafide Ducati.

Each stage of the creation of the bike will be documented, from the first sketches to the special delivery ceremony at V1 MOTO.

Andrea Ferraresi, Ducati Style Center's Director:
“Design is a distinctive element of our creations. We wanted to give Ducatisti the chance to identify themselves even more with their own bike, making it a direct expression of each person’s individual style. Therefore, we created Ducati Unica, an exclusive program that testifies to the excellence of Made in Italy of which Ducati is a representative in the world. An exciting and unforgettable experience of customization to be experienced directly within our Centro Stile. The moment in which Ducatisti finally see their bike is very exciting for us at the Centro Stile and a source of great pride."

Each Ducati Unica is delivered to its owner accompanied by a certificate of uniqueness, which attests its originality and ensures its non-replicability.

The level of uniqueness and the obsessive attention to detail of each Ducati Unica project mean that the company can only accept an extremely limited number of requests each year, and only those considered to be in line with the values of the brand.

V1 MOTO is a preferred Ducati dealer, and is an integral part of the project. By contacting us, you will be able to obtain the information necessary to request access to the program and applicable to the entire Ducati and Ducati Scrambler range.

Contact us about designing your own Ducati Unica 1 of 1 today.